# Criteo boss predicts the arrival of advertising in AI tools

> The head of Criteo, a French specialist in online advertising and partner of OpenAI, believes that most AI platforms will eventually adopt an advertising model to monetize their investments.

**In brief**: Economy event (severity: info) nationwide, first detected on 10 November 2026 at 19:29. Reported by 1 source (1 article), last updated on 10 November 2026 at 19:29.

- Category: Economy
- Severity: Info
- Place: Nationwide
- First detected: 10 November 2026 at 19:29
- Updated: 10 November 2026 at 19:29
- Web page: https://acturadar.com/en/events/15645-criteo-boss-predicts-the-arrival-of-advertising-in-ai-tools

## Sources (1 articles)

- ["Beaucoup de plateformes d'IA finiront par adopter la publicité": le patron du géant français de la pub en ligne Criteo est persuadé que les annonces vont arriver dans nos discussions avec ChatGPT](https://www.bfmtv.com/economie/beaucoup-de-plateformes-d-ia-finiront-par-adopter-la-publicite-le-patron-du-geant-francais-de-la-pub-en-ligne-criteo-est-persuade-que-les-annonces-vont-arriver-dans-nos-discussions-avec-chat-gpt_AD-202611100813.html) — BFMTV / RMC, 10 November 2026 at 19:29

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Cite as: Acturadar, “Criteo boss predicts the arrival of advertising in AI tools”, https://acturadar.com/en/events/15645-criteo-boss-predicts-the-arrival-of-advertising-in-ai-tools
Methodology: https://acturadar.com/en/methodology