# Brands seek to appear in generative AI responses

> Faced with declining Google search rankings, brands and influencers are trying to be cited by ChatGPT, Gemini or Perplexity. A new challenge for professionals facing still-evolving rules.

**In brief**: Economy event (severity: info) nationwide, first detected on 5 November 2026 at 16:43. Reported by 1 source (1 article), last updated on 5 November 2026 at 16:43.

- Category: Economy
- Severity: Info
- Place: Nationwide
- First detected: 5 November 2026 at 16:43
- Updated: 5 November 2026 at 16:43
- Web page: https://acturadar.com/en/events/10456-brands-seek-to-appear-in-generative-ai-responses

## Sources (1 articles)

- ["Une mine d’or inexploitée": alors que le référencement Google ne suffit plus, les marques, et même les influenceurs, tentent de se faire repérer par ChatGPT et Gemini](https://www.bfmtv.com/tech/intelligence-artificielle/une-mine-d-or-inexploitee-alors-que-le-referencement-google-ne-suffit-plus-les-marques-et-meme-les-influenceurs-tentent-de-se-faire-reperer-par-chat-gpt-et-gemini_AV-202611050602.html) — BFMTV / RMC, 5 November 2026 at 16:43

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Cite as: Acturadar, “Brands seek to appear in generative AI responses”, https://acturadar.com/en/events/10456-brands-seek-to-appear-in-generative-ai-responses
Methodology: https://acturadar.com/en/methodology